![]() From an early age he painted, drew, and wanted to continue study in this field. A native of Shanghai, Sung was originally named Sung Wang Moon, which meant "a door in the cloud." When his family moved to the British colony of Hong Kong, his father changed his son's name to Alfred. He has, however, faced more than his share of challenges as his career developed. Sung has long been a perfectionist who lived and breathed the world of fashion design and often eschewed other concerns of life. His designs always complemented rather than overwhelmed their wearer he worked towards an understated chic for real life, not for the runway. His simple shapes were easy to wear and chosen by people in the public eye because they are neither trendy nor outrageous, and because they were somewhat conservative. He created separates, dresses, evening clothes, and jeans. ![]() Sung's designs evinced a classic feeling for line and detail, and his clothes were made from high-quality fabrics he himself had been known to design. The hallmark of this Shanghai-born designer was simple, chic design created to be worn by women who needed stylish yet wearable clothes for busy lifestyles. The most recognized of Sung's creations, however, are his fragrances, as well as bridal collections and accessories. Based in Toronto, Sung created designs primarily for women, though he has on occasion produced for men. "The HBA Show in New York Claims Another Record," in Cosmetics International, 10 July 2001.***Īlfred Sung is a Canadian designer with an international following. "Scents and Senses," in WWD, 18 July 1997.īorn, Pete, "Alfred Sung's Shi -Balance of Nature," in WWD, 28 July 2000. "Sung Staying Pure with Latest Fragrance," in WWD, 27 June 1997. Larsen, Soren, "Sung's Forever Slated for Fall," in WWD, 31 March 1995. Socha, Miles, "Sung Returns to Apparel with Bridge License Deal," in WWD, 3 August 1994. Wickens, B., "Sung Also Rises," in Macleans, 12 September 1994. Hastings, N.J., "Sung Style: Like His Fashions," in Chatelaine, January 1989. MacKay, G., "Alfred Sung: The New King of Fashion," in Macleans,īennett, J., "Designs for an Empire," in Macleans, 15 December 1986. ![]() Awards: Named one of the Top Ten New Designers by Saks Fifth Avenue, 1981 HBA International Package Design award, for Shi fragrance, 2000. filed for bankruptcy, 1997 fragrances include: Sung, 1986 Forever, 1995 Pure, 1997 Shi, 2000. and bought back licensing agreements from Etac, 1994-95 signed new bridge licensing agreement, 1994 Alfred Sung Collections Ltd. to make and market the Alfred Sung line and Sung sportswear, 1991 Etac went bankrupt, 1994 Sung and the Mimran Group formed Alfred Sung Collections Ltd. opened own boutique, Moon partnered with Joseph and Saul Mimran to form Monaco, 1979 first women's fragrance, 1986 licensed with Etac Sales Ltd. Career: Worked in New York City Garment District, late 1960s-early 1970s moved to Toronto, 1972 worked on Spadina Avenue for Lindzon Ltd. Education: Studied fashion design at Chambre Syndicale de la Couture Parisienne, Paris studied one year at Parsons School of Design, New York, 1967-68. Born: 26 April 1948, in Shanghai, China immigrated to Paris, 1966 immigrated to Canada, 1972.
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